CASE STUDY
CHALLENGE:
SM Prime, the largest shopping mall and retail operator in the Philippines wanted to acquire Omni Digital and it's blink OTT operation. but to date blink had not been a success. could the OTT play be made sucessful? how fast? and was the purchase of the company wise?
SOLUTION:
through research and a series of workshops the gaps in the current strategy and technology architecture were identified and a plan for audience acquision and conversion devised. based on this analysis Omni Digital was acquired by SM Prime.
RESULTS:
blink saw an impressive jump in usage after changes in the content and distribution strategy. it's goal of being the Netflix of the Philippines is off to a good start.
"The expertise that dlw digital brought to the project was highly valuable. The detailed recommendations were actionable and accountable. We were very happy both with engagement and the success it is bringing."
Nicole Mariz Castillo-Deato
Asst. Vice President, SM Lifestyle Entertainment,